Three editions based on what you want to manage
Each edition processes a different depth of data. The more data you integrate, the closer you are to your e-shop's true profitability.
Marketing Overview
Ad platform costs and performance, all in one place. You also get detailed Google Analytics data in a clear format. Ideal for a quick start without ERP integration, meaning without exact financial data.
- Costs Across Advertising Platforms
- Campaign Performance Over Time
- Comparison of marketing channels
E-shop profitability management
The main level of ProfitEcom. It combines sales, margins, returns, and marketing costs so you can see the true performance of your e-shop. Requires integration with an ERP or other internal systems.
- Profit after marketing, real margin
- Products, categories, and channels
- A single methodology for both management and marketing
Profitability of advertising campaigns
Advanced level with a tracking script on your website. It shows which advertising platforms and campaigns were part of the pre-purchase journey.
- Measuring the pre-purchase journey
- Profitability of individual advertising campaigns
- More precise profit-driven marketing management
Real e-shop profit in one overview
CORE is ProfitEcom's primary edition. It reveals whether your e-shop is truly profitable after accounting for margins, returns, cancellations, and marketing costs.
Overall e-shop performance
Revenue, orders, margins, marketing costs, and profit after marketing, all in one overview.
Products and categories
You'll discover what truly generates profit — not just what sells the most.
Channels and markets
You'll compare where growth makes economic sense and where it's just increasing revenue.
Marketing in context
You see marketing costs alongside your e-shop's real economics, not separately within advertising systems.
Returns and cancellations
You'll see how returned or canceled orders impact your actual results.
Export for marketing
A marketing team or agency can work with product and profit segments instead of focusing solely on revenue.
What edition do you need?
It depends on the data you have available and the questions you want to answer.
If you want to see primarily marketing costs and have clear Google Analytics data
Typical questions:
- What is our total marketing spend?
- How is campaign performance trending?
- Where are costs rising?
- How do the channels compare?
- How many visitors come to the website?
- How much time do customers spend on the site?
- How effective is the checkout process?
If you want to know if your e-shop is profitable
Typické otázky:
- Are we profitable after marketing expenses?
- Which products provide real value?
- Where do returns cut into our margins?
- Which categories generate revenue but not profit?
Core includes all features from the Marketing edition.
If you want to measure the pre-purchase journey
Typical questions:
- Which campaigns were part of the pre-purchase journey?
- Which campaigns truly contribute to profit?
- Which platforms contribute to the customer journey?
- How to manage marketing based on actual profit?
Full includes all features from the Marketing and Core editions.
What each edition includes
MARKETING unifies marketing performance. CORE adds real order economics. FULL completes customer journey measurement and advertising campaign profitability.
| Features / Data | Marketing | Core | Fullcoming soon |
|---|---|---|---|
| Marketing costs |  | | |
| Clicks, impressions, campaign performance | | | |
| Unified marketing dashboard | | | |
| 4 easy-to-read Google Analytics dashboards | | | |
| Orders |  | | |
| Order items | | | |
| Product catalog | | | |
| Margin / COGS | | | |
| Returns and cancellations | | | |
| Profit after marketing | | | |
| Product and category profitability | | | |
| Export for marketing | | | |
| Website tracking script | | | |
| Customer journey before purchase | | | |
| Ad campaign profitability | | | |
Marketing tells you how much you spend. Core tells you if you're making a profit. Full will show the way to campaigns.
If you only want to consolidate marketing costs, start with the MARKETING edition. If you want to manage your e-shop's actual profitability, CORE is the primary choice. If you later want to measure the customer journey before purchase and campaign profitability, we are preparing FULL.
What our clients say
ProfitEcom has consolidated data that we previously had to piece together from several different, and often inaccurate, sources. Now, we can quickly see our actual profit, not just our total revenue. We are gradually expanding the report with additional key insights that ProfitEcom customizes for us. It’s a fantastic system that lets me see exactly how we’re performing every single day.
Want to find out if ProfitEcom makes sense for your
e-commerce store?
Provide us with a few details and we'll get back to you with the next steps.
