Three levels based on what you want to manage
Each level processes a different depth of data. The more data you integrate, the closer you are to your e-shop's true profitability.
Marketing Overview
View advertising platform costs and performance in one place. Ideal for a quick start without integrating ERP or margin data.
- Costs Across Advertising Platforms
- Campaign Performance Over Time
- Comparison of marketing channels
E-shop profitability management
The core level of ProfitEcom. It combines sales, margins, returns, and marketing costs to show you the true performance of your e-shop.
- Profit after marketing
- Products, categories, and channels
- A single methodology for both management and marketing
Profitability of advertising campaigns
Advanced level with a tracking script on your website. It shows which advertising platforms and campaigns were part of the pre-purchase journey.
- Measuring the pre-purchase journey
- Profitability of individual advertising campaigns
- More precise profit-driven marketing management
Real e-shop profit in one overview
CORE is ProfitEcom's primary level. It reveals whether your e-shop is truly profitable after accounting for margins, returns, cancellations, and marketing costs.
Overall e-shop performance
Revenue, orders, margins, marketing costs, and profit after marketing, all in one overview.
Products and categories
You'll discover what truly generates profit — not just what sells the most.
Channels and markets
You'll compare where growth makes economic sense and where it's just increasing revenue.
Marketing in context
You see marketing costs alongside your e-shop's real economics, not separately within advertising systems.
Returns and cancellations
You'll see how returned or canceled orders impact your actual results.
Export for marketing
A marketing team or agency can work with product and profit segments instead of focusing solely on revenue.
What level do you need?
It depends on the data you have available and the questions you want to answer.
If you want to see primarily marketing costs
Typical questions:
- What is our total marketing spend?
- How is campaign performance trending?
- Where are costs rising?
- How do the channels compare?
If you want to know if your e-shop is profitable
Typical questions:
- Are we profitable after marketing expenses?
- Which products provide real value?
- Where do returns cut into our margins?
- Which categories generate revenue but not profit?
If you want to measure the pre-purchase journey
Typical questions:
- Which campaigns were part of the pre-purchase journey?
- Which campaigns truly contribute to profit?
- Which platforms contribute to the customer journey?
- How to manage marketing based on actual profit?
What each tier includes
MARKETING unifies marketing performance. CORE adds real order economics. FULL completes customer journey measurement and advertising campaign profitability.
| Features / Data | Marketing | Core | Fullcoming soon |
|---|---|---|---|
| Marketing costs |  | | |
| Clicks, impressions, campaign performance | | | |
| Unified marketing dashboard | | | |
| Orders |  | | |
| Order items | | | |
| Product catalog | | | |
| Margin / COGS | | | |
| Returns and cancellations | | | |
| Profit after marketing | | | |
| Product and category profitability | | | |
| Export for marketing | | | |
| Website tracking script | | | |
| Customer journey before purchase | | | |
| Ad campaign profitability | | | |
Marketing tells you how much you spend. Core tells you if you're making a profit. Full will show the way to campaigns.
If you only want to consolidate marketing costs, start with the MARKETING tier. If you want to manage your e-shop's actual profitability, CORE is the primary choice. If you later want to measure the customer journey before purchase and campaign profitability, we are preparing FULL.
Want to find out if ProfitEcom makes sense for your
e-commerce store?
Provide us with a few details and we'll get back to you with the next steps.