Most e-shops have data.
The problem is that they are not connected.
Marketing sees costs and campaigns. ERP sees orders. Accounting or the warehouse holds purchase prices. Customer service handles returns and cancellations. But often, there's no single output that shows the true economics of an e-shop across all this data.
ProfitEcom unifies this logic and displays it in a report that can be used by the owner, management, finance, marketing, and agencies.
Marketing platforms
We connect data from advertising systems and analytical tools so that marketing costs can be viewed in relation to revenue, margin, and actual profitability.
ERP / Orders
Orders and operational data from ERP complete the overall view of the e-shop's performance. All key information is available in one place and in a unified structure.
Products and margins
We work with purchase prices, product data, and margins. This allows you to see which products and categories truly generate profit.
Returns and cancellations
We incorporate returns, cancellations, and other adjustments into the results so that the dashboard displays the real economics of the e-shop, not just revenue.
From available data to a profitability overview
Each step has a clear goal: to bring important figures from various systems into one understandable methodology.
1
We review your business and available data
We identify where you have orders, items, products, purchase prices, returns, cancellations, and marketing costs.
2
We connect data sources
Data can be integrated via API, CSV exports, or pre-prepared data files. Depending on the situation, we work with e-commerce platforms, ERPs, order management systems, product catalogs, and marketing platforms.
3
We'll establish a consistent methodology
We'll define how revenues, margins, returns, cancellations, marketing costs, and profit after marketing are calculated. This methodology ensures that the results are not just graphs, but a practical economic insight.
4
We will ensure the numbers reflect reality
We validate the results using specific periods, orders, and summaries. The aim is for company management to trust the data.
5
We will provide access to the dashboard and outputs
After integration, you will gain dashboards, reports, and exports for management, finance, marketing, or an agency.
What we need for a true insight into profitability
Marketing data
- Ad platforms
- Costs
- Clicks
- Impressions
- Campaign performance
Orders
- Orders
- order items
- order status
- date
- country / market
- sales channel
Product and Financial Data
- product catalog
- purchase prices / COGS
- margin
- category
- brand
- group profit
Returns and Cancellations
- returned orders
- cancelled orders
- impact on outcome
- relation to products and channels
The scope of data varies by MARKETING / CORE / FULL level.
Accurate e-shop economics cannot be achieved by simply connecting data
For a simple marketing overview, connecting advertising platforms is often enough. With CORE, we work with the real economics of a company. That's why we address the quality of input data, their meaning, and the calculation method.
- we need to know which orders to count
- we need to correctly handle returns and cancellations
- we need to understand purchase prices and margins
- we need to unify products, countries, channels, and currencies
- we need to verify that the results align with your business
Two levels based on data depth
CORE reveals the true economics of your online store. FULL adds insight into the customer journey and campaign profitability.
CORE reveals the true economics of your online store
The main ProfitEcom level. It combines sales, margins, returns, cancellations, and marketing costs, giving you a clear view of your online store’s actual performance.
CORE shows
- profit after marketing costs
- product and category profitability
- the impact of returns and cancellations
- comparison of channels and markets
- one consistent view for management and marketing teams
CORE does not show
- the exact customer journey before purchase
- advertising campaign tracking using a dedicated website script
- detailed campaign profitability based on the customer journey
FULL adds customer journey insights
FULL is the upcoming advanced ProfitEcom level.
It builds on the economics provided by CORE by adding a tracking script to your website, revealing which advertising platforms and campaigns were part of the journey before purchase.
FULL adds
- customer journey tracking before purchase
- an overview of advertising platforms and campaigns involved in the purchase journey
- campaign profitability based on actual orders
- more accurate insights for managing marketing based on profit
Built for Work
with company data
- Data Processing with Microsoft Technologies
Data is processed within the Microsoft Azure and Power BI environment, ensuring high availability, security, and scalability for future development. - Client Data Segregation
Each client's data is isolated. Only authorized users have access, and data is not shared between companies. - Managed User Access
Permissions can be configured based on user roles and individual needs. Each user only sees the information truly necessary for their work.
- Utilizing only data required for reporting
The solution only processes data essential for calculations and reporting. The aim is clarity, efficiency, and minimal data overhead.
- Ability to incrementally add more data sources
The solution is designed to be modular. Additional systems, data sources, and new perspectives can be integrated incrementally, adapting to the company's evolving needs.
What our clients say
ProfitEcom has consolidated data that we previously had to piece together from several different, and often inaccurate, sources. Now, we can quickly see our actual profit, not just our total revenue. We are gradually expanding the report with additional key insights that ProfitEcom customizes for us. It’s a fantastic system that lets me see exactly how we’re performing every single day.
Want to find out if ProfitEcom makes sense for your
e-commerce store?
Provide us with a few details and we'll get back to you with the next steps.
