Most e-shops have data.
The problem is that they are not connected.
Marketing sees costs and campaigns. ERP sees orders. Accounting or the warehouse holds purchase prices. Customer service handles returns and cancellations. But often, there's no single output that shows the true economics of an e-shop across all this data.
ProfitEcom unifies this logic and displays it in a report that can be used by the owner, management, finance, marketing, and agencies.
Marketing platforms
We connect data from advertising systems and analytical tools so that marketing costs can be viewed in relation to revenue, margin, and actual profitability.
ERP / Orders
Orders and operational data from ERP complete the overall view of the e-shop's performance. All key information is available in one place and in a unified structure.
Products and margins
We work with purchase prices, product data, and margins. This allows you to see which products and categories truly generate profit.
Returns and cancellations
We incorporate returns, cancellations, and other adjustments into the results so that the dashboard displays the real economics of the e-shop, not just revenue.
From available data to a profitability overview
Each step has a clear goal: to bring important figures from various systems into one understandable methodology.
1
We review your business and available data
We identify where you have orders, items, products, purchase prices, returns, cancellations, and marketing costs.
2
We connect data sources
Data can be integrated via API, CSV exports, or pre-prepared data files. Depending on the situation, we work with e-commerce platforms, ERPs, order management systems, product catalogs, and marketing platforms.
3
We'll establish a consistent methodology
We'll define how revenues, margins, returns, cancellations, marketing costs, and profit after marketing are calculated. This methodology ensures that the results are not just graphs, but a practical economic insight.
4
We will ensure the numbers reflect reality
We validate the results using specific periods, orders, and summaries. The aim is for company management to trust the data.
5
We will provide access to the dashboard and outputs
After integration, you will gain dashboards, reports, and exports for management, finance, marketing, or an agency.
What we need for a true insight into profitability
Marketing data
- Ad platforms
- Costs
- Clicks
- Impressions
- Campaign performance
Orders
- Orders
- order items
- order status
- date
- country / market
- sales channel
Product and Financial Data
- product catalog
- purchase prices / COGS
- margin
- category
- brand
- group profit
Returns and Cancellations
- returned orders
- cancelled orders
- impact on outcome
- relation to products and channels
The scope of data varies by MARKETING / CORE / FULL level.
Accurate e-shop economics cannot be achieved by simply connecting data
For a simple marketing overview, connecting advertising platforms is often enough. With CORE, we work with the real economics of a company. That's why we address the quality of input data, their meaning, and the calculation method.
- we need to know which orders to count
- we need to correctly handle returns and cancellations
- we need to understand purchase prices and margins
- we need to unify products, countries, channels, and currencies
- we need to verify that the results align with your business
Dvě úrovně podle hloubky dat
CORE ukazuje skutečnou ekonomiku e-shopu. FULL k ní přidá pohled na cestu zákazníka a ziskovost kampaní.
CORE ukazuje skutečnou ekonomiku e-shopu
Hlavní úroveň ProfitEcomu. Spojí prodeje, marže, vratky a marketingové náklady, abyste viděli skutečný výsledek e-shopu.
CORE ukazuje
- zisk po marketingu
- ziskovost produktů a kategorií
- dopad vratek a storen
- porovnání kanálů a trhů
- jednotný pohled pro vedení a marketing
CORE neukazuje
- přesnou cestu zákazníka před nákupem
- měření reklamních kampaní přes vlastní skript na webu
- detailní ziskovost kampaní podle nákupní cesty
FULL doplní cestu zákazníka
FULL je připravovaná pokročilá úroveň ProfitEcomu.
K ekonomice z CORE přidá měřicí skript na webu a ukáže, které reklamní platformy a kampaně byly v cestě před nákupem.
FULL přidá
- měření cesty zákazníka před nákupem
- přehled reklamních platforem a kampaní v nákupní cestě
- ziskovost kampaní podle reálných objednávek
- přesnější podklad pro řízení marketingu podle zisku
Built for Work
with company data
- Data Processing with Microsoft Technologies
Data is processed within the Microsoft Azure and Power BI environment, ensuring high availability, security, and scalability for future development. - Client Data Segregation
Each client's data is isolated. Only authorized users have access, and data is not shared between companies. - Managed User Access
Permissions can be configured based on user roles and individual needs. Each user only sees the information truly necessary for their work.
- Utilizing only data required for reporting
The solution only processes data essential for calculations and reporting. The aim is clarity, efficiency, and minimal data overhead.
- Ability to incrementally add more data sources
The solution is designed to be modular. Additional systems, data sources, and new perspectives can be integrated incrementally, adapting to the company's evolving needs.
Want to find out if ProfitEcom makes sense for your
e-commerce store?
Provide us with a few details and we'll get back to you with the next steps.