Data Deletion and Disconnecting Integrations

Effective from: 24 June 2026

Last updated: 19 July 2026

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This page explains how you can request data deletion in ProfitEcom, disconnect connected integrations and revoke access to external platforms, such as Google Ads, Google Analytics or Meta advertising accounts.

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The operator of the ProfitEcom service is:

SUBVENTUM s.r.o.

Kaprova 42/14

110 00 Prague 1

Czech Republic

Company ID: 08239771

VAT ID: CZ08239771

Contact for personal data and data deletion requests: privacy@profitecom.com

General contact: hello@profitecom.com

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1. What this page covers

This page applies in particular to situations where:

you want to disconnect the Google Ads integration,
you want to disconnect the Google Analytics integration,
you want to disconnect the Meta integration,
you want to disconnect another data integration,
you want to delete authorization tokens for connected platforms,
you want to delete data from a specific integration,
you want to delete a customer account or tenant in ProfitEcom,
you want to request the deletion of personal data,
you want to request the deletion of data from a contact form or CRM record,
you want to submit a data deletion request through the Meta/Facebook mechanism.

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2. Disconnecting an integration is not always the same as deleting historical data

It is important to distinguish between two situations:

Disconnecting an integration: This means that ProfitEcom will no longer have active access to the relevant external account or platform. Typically, we remove or revoke authorization tokens and stop retrieving new data.‍
Deleting historical data: >This means deleting or anonymizing data that has already been previously retrieved from the integration and stored in ProfitEcom.

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If an active customer only disconnects an integration, historical analytics data may remain available in ProfitEcom so that the customer does not lose reports, historical trends and analytical outputs.

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If you also want to delete historical data from a specific integration, you need to request this separately.

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3. Disconnecting the Google Ads and Google Analytics integrations

If a customer disconnects the Google Ads or Google Analytics integration, ProfitEcom:

stops using access to the relevant Google Ads account or Google Analytics account or property,
removes the stored authorization credentials for the integration,
revokes the authorization through the Google OAuth revocation mechanism,
stops retrieving new data from the disconnected Google Ads or Google Analytics account.

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ProfitEcom does not receive or store the customer’s Google account password. Access to the Google Ads or Google Analytics account is granted only through OAuth authorization.

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We use the Google Ads integration only to read data. ProfitEcom does not write changes to Google Ads accounts, create campaigns, change budgets, edit ads or manage account settings.

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We use the Google Analytics integration only to read data. ProfitEcom does not write changes to Google Analytics accounts, does not modify property settings, does not create or change data streams, events, conversions, audiences or any other Google Analytics settings.

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If you also want to delete historical data retrieved from Google Ads or Google Analytics, please contact privacy@profitecom.com or use the relevant function in the application, if available.

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4. Disconnecting the Meta integration

If a customer disconnects the Meta integration, ProfitEcom:

stops using access to the relevant Meta advertising account,
removes the stored authorization credentials for the integration,
removes the application permissions through the Meta mechanism,
stops retrieving new data from the disconnected Meta advertising account.

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We use the Meta integration only to read advertising and performance data. ProfitEcom does not create, edit, pause, delete or manage campaigns, ad sets, ads, budgets, audiences or pixels.

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The technical configuration of the Meta integration may require permissions related to access to advertising accounts and business assets. We use these permissions only for authorized data retrieval for the customer’s reporting and analytics.

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If you also want to delete historical data retrieved from the Meta Marketing API, please contact privacy@profitecom.com or use the relevant function in the application, if available.

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5. Data deletion requests through Meta/Facebook

ProfitEcom supports the data deletion request mechanism required by Meta.

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If a data deletion request is initiated through Meta/Facebook, ProfitEcom processes it through a secured server-side mechanism. This mechanism is used to receive the request, start the deletion process and provide information about the status of the request.

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For requests submitted through the Meta mechanism, we process in particular the data we hold in connection with the authorization and use of the Meta integration.

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If the request cannot be securely linked to a specific customer account, or if additional information is required to verify authorization, we may request additional details through privacy@profitecom.com.

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6. Deleting a customer account or tenant

A request to delete a customer account or tenant may be submitted by an authorized person of the customer, in particular an account administrator or a person authorized to act on behalf of the customer.

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After approval of a request to delete a customer account or after termination of the ProfitEcom service, we generally:

delete or anonymize customer data in the application,
delete or anonymize data stored in Xano,
delete or anonymize data stored in Fabric,
delete active authorization tokens for external integrations,
stop regular data retrieval from connected systems,
remove or deactivate user access according to the scope of the request,
retain only data that we are required to keep for legal, accounting, security or contractual reasons.

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After termination of the service, customer data is generally deleted or anonymized within 30 days, unless otherwise agreed with the customer or unless we have a legal reason for longer retention.

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Technical backups and technical copies may continue to exist for a limited period according to backup cycles and the standards of the providers used. Our target is that technical copies are not retained for more than 90 days, unless a longer period follows from the provider’s technical settings or from a legal obligation.

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7. Deleting data from a specific integration

A customer may request deletion of data from a specific integration, for example:

Google Ads,
Google Analytics,
Meta,
Microsoft Advertising,
e-commerce platform,
ERP system,
PIM system,
CRM system,
warehouse or logistics system,
another customer data source.

In your request, please include:

the customer or company name,
the user’s e-mail address,
which integration the request concerns,
whether you want only to disconnect the integration or also delete historical data,
the relevant period or scope of data, if applicable.

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After receiving the request, we verify whether the requester is authorized to submit the deletion request. We then delete or anonymize the data according to technical possibilities and the contractual relationship with the customer.

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8. Deleting contact form and CRM data

If you contacted us through a website form and want us to delete the data related to that communication, please contact privacy@profitecom.com.

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The request may concern in particular:

first name,
surname,
e-mail address,
phone number,
company name,
message content,
business notes,
CRM record.

If the contact did not become a customer and there is no other reason for further retention, we will generally delete or anonymize the data within 30 days.

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Some data may be retained for a longer period if this is necessary to protect our rights, handle ongoing communication, comply with legal obligations or document business history.

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9. Requests from individuals

If you are an individual and believe that ProfitEcom processes your personal data, you may contact us at privacy@profitecom.com.

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In your request, please specify:

who you are,
what data the request concerns,
why you believe the data is processed by ProfitEcom,
which ProfitEcom customer the request relates to, if applicable.

In some cases, ProfitEcom processes personal data as a processor for its customer. This may apply in particular to data that the customer uploaded, connected or made available from its own systems.

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In such cases, the customer is the data controller and ProfitEcom must handle the request in cooperation with that customer. We may therefore refer you to the relevant customer as the data controller or forward the request to the customer for handling.

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10. What cannot be deleted immediately or completely

Some data may not be deleted immediately or in full if there is a legal or technical reason for temporary retention.

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This may include in particular:

accounting and tax documents,
billing records,
contractual documentation,
data necessary to protect legal claims,
security logs,
audit records,
technical backups,
records that we are required to retain by law.

Such data will not be used for ordinary service operation, reporting or marketing purposes. We will retain it only for the necessary period and to the extent required for the relevant purpose.

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11. How long it takes to process a request

We process data deletion requests without undue delay.

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In general:

integration disconnection and removal of authorization credentials are carried out as soon as possible after verification of the request,
deletion or anonymization of customer data is generally completed within 30 days,
if the request is complex or concerns extensive customer data, we may need more time,
if the request needs to be clarified or the requester’s authorization verified, we will contact you.

We will inform you about the completion of the request or the need for additional information at the contact e-mail address provided in the request.

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12. How to submit a request

You can submit a data deletion or integration disconnection request:

through the ProfitEcom application, if the relevant function is available,
by e-mail to privacy@profitecom.com,
for the Meta/Facebook integration, also through the data deletion request mechanism provided by Meta.

To process the request securely, we may verify your identity or your authorization to act on behalf of the customer.

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13. Recommended e-mail request format

For faster processing, you may use the following format:

Subject: Data deletion request / integration disconnection

Message content:

Company name:
User e-mail:
Type of request:
- integration disconnection,
- deletion of integration data,
- deletion of user account,
- deletion of customer account / tenant,
- deletion of contact form data,
- other request.
Integration or system concerned:
Description of the requested scope:
Contact person:
Additional information, if any:

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14. Contact

For data deletion requests, integration disconnection requests and personal data protection matters, please contact us at: privacy@profitecom.com

For security notifications, suspected vulnerabilities or security incidents, please use: security@profitecom.com